Analysis of the case burberry essay

However, in s their image and reputation has been tarnished with the British casual cult and football hooliganism. To respond to the day by day fashion trends Burberry introduces its products on a collection by collection basis.

The details are as follows: To sustain this growth, Burberry has to maintain its prestige and strong consumer base.

Burberry Analysis

The bargaining power is mainly with the suppliers of leather and fur raw materials. The price and quality are between Prorsum and Brit. Bravo recognized the next five years ahead would be even more difficult. They have also a strong managing team which lead the marketing and designing team to maintain the consistency of its brand.

Burberry and LVMH Moet Hennessy Louis Vuitton are among top 10 global luxury goods players and striving to gain market shares through their own marketing strategy that they believed would boost higher revenue and customer loyalty.

Exposure to fluctuations of foreign currency. The Burberry products can be categorized in to continuity or fashion oriented. The famed fashion label had a past collaboration with rapper Kanye West, and stars such as Madonna have previously posed for their campaign.

Which line should they go in for. Apart from exporting cheap clothing, perfume, shoes, and other items, China is also known as the producer of imitation or fake products. Other competitors being Gucci and Armani priced almost the same as Burberry but held a higher position than Burberry in the luxury brand section.

It also has to sustain its focus on North American countries which suffered steep decline for the past three years. In keeping with the idea of classic, Burberry is retaining its culture and classic collections like Burberry London and the check logo as its way of protecting its consumer base.

As a result, the company had greatly lost its individuality and distinctiveness that made it one of the oldest fashion brands. To be a respectable luxury products retailer, the company needed to focus on its brand and image.

Luxury Goods Luxury goods are products and services that are not considered to be essential and are associated with affluence1. Polo was a number two player in the top luxury brands and captured the most market share for apparel. This will tend to increase sales and profitability.

It foresees an increasing competition with both its direct competitors and indirect competitors across the globe. Latest trends in luxury goods sector According to Altagamma and Bain Study on luxury goods worldwide luxury goods sector recorded a constant growth since Entry to the industry does not require large capital investments, setting up a single, independent apparel retail store are within the means of many individuals.

Hence, Bravo would like to pervasive the check in a strategic manner. How to cite this page Choose cite format: The accessories collection was not as fashion oriented and also did not have to accommodate different size variations, so therefore it generated less risk than the apparel collections.

These changes significantly reduced the risk of the Burberry transformation. The establishment of flagship stores has also helped to minimize risk by acting as a testing ground for new concepts and designs before they are distributed to a wider market.

Only when brand loyalty exists and the customers wanted to buy undifferentiated product, it is more likely to be to the designer than the retailer. For over the past five years, Burberry hit a steady increase in profits.

Burberry Analysis of the Competitive Environment Essay Sample

The major target customers of Burberry were not particularly cost conscious but cared greatly about quality, functionality and luxury. The most recent financial crisis does not just affect businesses and banking institutions, it also affects the purchasing capacity of consumer. The company then hired famous photographers like Mario Testino who worked with fashion magazines, such as The Face, Vogue, and Vanity Fair.

Overall, Burberry is well positioned for the long term. What should Burberry do next. New Burberry CEO wants less check.

Burberry Case Study Essay

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Burberry Case Analysis

Burberry products are ranged in menswear, womenswear, childrens wear and non-apparel product such as leather bag, cosmetics and timepiece, While for its clothing product, there are three categories, which are Burberry Prorsum, Burberry London, and Burberry Brit.

We will write a custom essay sample on Burberry Case Study specifically for you for only $ $/page. Order now Burberry’s SWOT Analysis.

In order to determine the long run profitability of Burberry market segment, we use the Porter 5-Forces Analysis. The details are as follows. Burberry is an international luxury brand with differentiating brand values that resonate across a multi-generational and dual-gender audience.

Burberry’s wide range of luxury products represents accessibility, style, aspiration and functionality.

Analysis of the case burberry essay
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Burberry Analysis | Case Study Template